What
is it? A program that returns a prewritten response to
anyone who submits email to a specific address.
Why should I use one? Because
you can then offer customer service 24-7-365 offering instant gratification
for many common questions and requests. This also saves you time
and relieves you from performing the same task repeatedly.
Use them to send:
Price lists
Welcome letters
Vacation or Out-of-Office notices
Thank you's and order confirmations
Catalogs and brochures
News releases
Specs sheets and assembly instructions
Autoresponders come either free,
with web hosting, or through service providers. But they
all have similar features:
Personalization: Can
capture and use the requester's name in the reply
Multiple Responses:
Allow you to schedule a series of messages at a predetermined
interval
Tracking: Reports
that allow you to track and record your results
HTML formatting: Choose
an autoresponder that can handle both plain text and HTML email
formats. While HTML is not always supported, this formatting has
the highest click-through rate.
