Big Ideas for Small Business

July 8, 2007

Great Design on the Cheap

Filed under: The Daily Slug — meridiandesign @ 7:54 pm

equity alarm clockGreat design in daily objects is often overlooked because the object is so well designed that it flows seamlessly into our spaces. Case in point, my $3.99 alarm clock made by Equity. It has everything an alarm clock should and nothing that can’t be done by another type of appliance.

It’s battery operated so power outages aren’t a problem. It has a big snooze button front and center for easy pounding in the wee hours. The snooze button also acts as a light so you can view the time while staring at the ceiling counting sheep. Otherwise, no light to keep you awake and drain the battery. Unless you like the soft glow of your alarm clock’s digital readout you might find this to be your favorite feature.

There’s only 5 other buttons on the top of the device to set the hour and minute for either clock or alarm. And one final switch to turn the alarm ON or OFF. So simple you don’t need instructions. This is great for those mornings you decide you want another 30 minutes to sleep and need to reset your alarm without thinking.

All in all, this is the perfect alarm clock. And since it only cost $3.99, I won’t feel bad if it goes flying across the room on one of those mornings I wake up on the wrong side of the bed.

So the next time you reach for your Bic ballpoint pen, your Mr. Coffee, a paper clip or rubber band, pause a moment to thank the makers for these objects. All of which are so simple and beautiful in their concept and design that we don’t realize their genius.

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written by Heather Gordon           home office --> 828.296.0555