What is Social Networking & How Can It Increase My Business?
Tuesday, October 7th, 2008
Remember that clique in high school? That group of kids connected by some common interest or belief or personal characteristic? Or how about the Chamber of Commerce, your local church, the Rotary Club, or the Girl Scouts? These are all examples of social networks in our traditional world views. Now in the days of Web 2.0, we have numerous free online services that are allowing connections to be made between people and businesses and it can be hard to know where to begin or how you can use these services to promote your business. Many social networking sites are available and most target specific types of connections.
Here’s a short list of sites to explore and their intended focus: (more…)
by Susan Sweeney, CA, CSP, HoF
Your success as a business person firmly rests on your ability to motivate your customers and clients to perform the actions you want. You want to change what they think, feel, believe and do. I ran across a fact-filled website,
The holiday season is quickly approaching and it’s time to start thinking about how you’re going to get a piece of that $30 billion dollars in predicted online sales. I’m not going to lie to you. That’s a small increase in comparison to the growth of 19% the previous year in 2007. What’s important to note, is that traditional brick-and-mortar businesses can expect a 1.5% growth (the smallest since 1991), while online retailers are predicted to see a 9% increase. If you don’t already have a Pay-per-click campaign in place for the next 6 months, then read on.
I hear ‘ya. You work long hours. The bottom line is a predictable disappointment. And you just don’t know which brush fire to put out next. But the frigid reality is that if you run a business of any kind in the US right now, you’re trying to position yourself in the face of long-term financial uncertainty. Only the strong will survive and it’s best to remember that the size of your punch is not always as important as the consistency of your attack.