Google Instant Search
Tuesday, September 21st, 2010Google has launched their new instant search feature. Because of the way search listings (paid and organic) are displayed, I would suggest reading up on instant search and the impact it may have on your SEO & Marketing strategies.
Here’s a brief article written by Jill Kocher at Practical ECommerce.
Last week, Google introduced “Instant,” a feature that predicts searchers’ queries as they type them and streams the results for that predicted query onto the results page in real time. Google announced Instant on its blog, at “Search: now faster than the speed of type.”
Google Instant builds on personalized search and on the popular Google Suggest feature to bring every searcher a personalized result set based on his or her search history, location, preferences, and other factors. Every letter typed improves Google’s ability to predict the searcher’s intent, enabling Google to refresh the search results set in real time. With. Every. Letter. Typed. Google is the first of the big three engines to launch quick, predictive, personalized search to the masses as a foundational feature. For a helpful overview of Instant, I recommend “Google Instant Search: The Complete User’s Guide,” an article published on Search Engine Land.